Sponsored by the Heterosexual Men of Color Coalition, this session focused on the lack of discussion and research involving African American heterosexual men. The first presenter discussed the issues of early diagnosis of HIV among African American heterosexuals, and called attention to the scarcity in advocacy and support services targeted at African American men. This theme continued as each presenter noted the lack of work done with this population, despite the risk and burden they face. Presenters highlighted the lack of data, clinical trials, and public health strategies in controlling the epidemic. The session ended with an example of a strategy for healthcare among heterosexual black men, a targeted linkage and retention program that has been successful in Maryland clinics.